Digital Marketing Manager (Demand Gen)

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



About Us

At GovPredict, we help organizations navigate and guide public policy with a comprehensive SaaS platform that unifies advocacy, government relations, and fundraising teams.

We serve the community of policywatchers who follow bills as they make their ways through Congress, grassroots organizers who fight or support them, and the committees who raise the next round of political donations.

We are a 100% non-partisan company -- and we really mean it! Our clients fall on all sides of every issue, and we provide the same powerful technology to them all. We believe that every organization has the right and the duty to analyze government policy, come to their own conclusions, and promote their points of view to the public (and public officials).

GovPredict is headquartered in Washington, DC, the heart of American politics. Our engineering offices are located in Chișinău, Moldova and in Belo Horizonte, Brazil. We have a friendly, collaborative, hard-working team that is dedicated to building the best public affairs software in the world.

The industry has gotten stale, and we're working to build something better. Organizations deserve the most modern, comprehensive tools available to monitor the political and policy landscape and protect their missions. If you want to help drive that forward, come work with us!

About the Role

Do you speak fluent Google? Have you driven optimizations that led to high-quality MQLs? Are you looking for a new challenge?

GovPredict is growing, and we need a creative and detail-oriented digital marketing manager to join us in our DC office.

You will manage all paid digital marketing activities. These currently include text and display on Google (for search and remarketing), Capterra, LinkedIn (for display and InMail), and Facebook. However, in keeping with our fast-paced approach to Marketing, all channels are on the table. Got new ideas? We can get them up and running and test them out.

The role also includes managing our organic search efforts and social media feeds. We are currently producing high-quality top-of-funnel content, and it needs better promotion.

This is a hands-on position that requires deep knowledge of best practices in digital marketing and an analyst’s drive to understand every available metric. 

Responsibilities

  • Manage all paid campaigns end-to-end, including set-up, execution, regular reporting (at a granular level), optimization, budget management, etc.
  • Drive consistent improvement in quantity and quality of leads
  • Write (or collaborate on) ad text, InMail copy, landing page text, social posts, etc.
  • Make recommendations for optimizations to landing page and web page design, with an eye for converting more leads
  • Support organic search efforts, including recommendations for best practices on blog posts, web pages, and landing pages
  • Post all social content. Some content creation will be required, but much of the content will come from other marketing efforts.
  • Submit weekly/monthly reports on all progress
  • Required Qualifications

  • A bachelor's degree
  • At least 3 years experience managing paid campaigns (B2B strongly preferred) 
  • Detailed knowledge of Google ads, with demonstrated success driving high-quality MQLs
  • Experience in Remarketing across a range of channels, with demonstrated success in bringing leads back and converting them
  • Experience running campaigns in LinkedIn, especially sponsored InMail
  • Good copywriting skills
  • Attention to detail
  • Qualifications that would be a Major Plus

  • Experience in HubSpot
  • Experience in SalesForce
  • Working knowledge of the government relations/public affairs segment
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